Progressive Insurance drops the Drive

Progressive Insurance has announced plans to drop the "Drive Insurance" brand. Auto Insurance products and boat, motorcyle products will now be called Progressive Insurance
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This move will also help agents better leverage one of the company's most important initiatives designed to attract and retain customers--its concierge level of claims service now offered at 53 Progressive service centers throughout the country. The service substantially reduces the amount of time customers and claimants have to spend on the claims/repair process following an accident to about 15 minutes.

Progressive research shows customers value the level of service they get at the centers, which makes them more satisfied and more likely to stay with the company longer. Agents who visit the facilities are also very impressed, Barbagallo said, but some had reservations about sending their Drive customers to a Progressive Service Center...." from Yahoo Finance News

Local Independent Insurance Agents will now return to using the name Progressive Insurance instead Drive Insurance from Progressive.....
UPDATE:
The auto brand will now be called Progressive Drive Insurance for Auto Insurance